CTO / enterprise architecture / commerce / AI

Hey. I’m
Aaron.

I’m a CTO and enterprise architect.
I work on commerce, AI, and the systems teams have to own.

The mountains, home.

Public work

Talks, writing, and work in public.

Salesforce · 2026Storefront Next launch Current involvementSalesforce Partner Advisory Board Talks and podcastsSpeaking & media archive

Featured Field Note

I think Claude-first commerce is a thing.

Juniper integrates Claude into Salesforce Storefront Next for product discovery, comparisons, bag updates and a conversation that stays with the shopper.

Read the Field Note ↗

Three Juniper concierge interfaces showing catalog exploration, product discovery, and checkout — Juniper in the Après Studio prototype, working across catalog questions, product discovery, content and the earlier checkout handoff.

What I actually do

I get called when the technology is complicated, the answer is unclear, or both.

I started by viewing source, changing things, and trying again. Since then I’ve been a developer, architect, practice builder, founder and CEO, and now CTO at Studio Science. I still spend a lot of the work asking the same question: what is actually happening here?

Developer → architect → founder/CEO → CTO.

Then / now

I learned by making things.

Aaron Hutten as a child seated at his first computer — Me, a computer, and absolutely no idea where this would go.

Aaron Hutten speaking into a microphone during a technology presentation — Still trying to figure out how it works.

Applied AI

I use AI.
Then I check the work.

Getting to a working idea faster is useful. Knowing what you have is still your job.

Après Studio is where I test that with real commerce work. What did the model get right? Where did I step in? Could another team understand and operate the result?

My position on AI ↗

Field Notes