About
I started
by breaking things.
View source. Change something. Refresh. Fail. Try again. The work got bigger, but that part never really changed.

I was self-taught. I printed HTML, read it, changed things, and tried to work out what the browser would do before I hit refresh.
Since then I’ve been a developer, architect, delivery leader, practice builder, founder and CEO, and now CTO at Studio Science.
Most of my platform depth is in Salesforce Commerce. The actual work is broader: commerce, CRM, OMS, ERP, content, identity, payments, data, AI, and the teams trying to make all of it behave like one system.
The titles changed. I still want to know how the damn thing works.
Outside the résumé
The part that does not fit in the résumé.


The useful version.
Developer → architect → practice builder → founder/CEO → CTO. Different seats. Same need to understand what is really happening underneath.
- Current
Chief Technology Officer
Studio Science
I work across enterprise architecture, commerce, applied AI, and the operating decisions around them. I also represent Studio Science on Salesforce’s Partner Advisory Board.
- Founder
Co-founder and CEO
Ember Agency
I co-founded and led a commerce consultancy. That chapter sits between the architecture work I came from and the CTO work I do now.
- Earlier
Commerce and architecture leadership
Ad Victoriam, Deloitte, Astound Commerce (now Astound Digital), and others
Development, delivery, enterprise architecture, practice building, and commerce leadership across different teams and businesses.
- Foundation
Software developer
Where I started
I was self-taught, broke a lot of things, and kept going. I still test strategy against the implementation.
The short version
The work got broader. I never got very far from the keyboard.
What I work on now
- Enterprise architecture and modernization decisions
- Applied AI and agentic systems
- Commerce platforms, operating models, and integrations
- Technology assessment, sequencing, and execution risk
- Systems teams can understand and own
Away from work
I’m a U.S. Air Force veteran, a former agency founder, and an old mountain man at heart. I ski, run, fish, read science fiction and philosophy, and try to get off the interwebs once in a while.
This site has a lot of technology on it. A conversation does not have to stay there.