About

I started
by breaking things.

View source. Change something. Refresh. Fail. Try again. The work got bigger, but that part never really changed.

Aaron Hutten
Aaron Hutten.

I was self-taught. I printed HTML, read it, changed things, and tried to work out what the browser would do before I hit refresh.

Since then I’ve been a developer, architect, delivery leader, practice builder, founder and CEO, and now CTO at Studio Science.

Most of my platform depth is in Salesforce Commerce. The actual work is broader: commerce, CRM, OMS, ERP, content, identity, payments, data, AI, and the teams trying to make all of it behave like one system.

The titles changed. I still want to know how the damn thing works.
01 /Career

The useful version.

Developer → architect → practice builder → founder/CEO → CTO. Different seats. Same need to understand what is really happening underneath.

  1. Current

    Chief Technology Officer

    Studio Science

    I work across enterprise architecture, commerce, applied AI, and the operating decisions around them. I also represent Studio Science on Salesforce’s Partner Advisory Board.

  2. Founder

    Co-founder and CEO

    Ember Agency

    I co-founded and led a commerce consultancy. That chapter sits between the architecture work I came from and the CTO work I do now.

  3. Earlier

    Commerce and architecture leadership

    Ad Victoriam, Deloitte, Astound Commerce (now Astound Digital), and others

    Development, delivery, enterprise architecture, practice building, and commerce leadership across different teams and businesses.

  4. Foundation

    Software developer

    Where I started

    I was self-taught, broke a lot of things, and kept going. I still test strategy against the implementation.

The short version

The work got broader. I never got very far from the keyboard.

What I work on now

  • Enterprise architecture and modernization decisions
  • Applied AI and agentic systems
  • Commerce platforms, operating models, and integrations
  • Technology assessment, sequencing, and execution risk
  • Systems teams can understand and own

Away from work

I’m a U.S. Air Force veteran, a former agency founder, and an old mountain man at heart. I ski, run, fish, read science fiction and philosophy, and try to get off the interwebs once in a while.

This site has a lot of technology on it. A conversation does not have to stay there.